When dove target's women of lower self-esteem, they do more than just degrade them and their mentality. In fact, they take young women to the lowest of lows so all the energy they have left is used reaching for the remote to change the channel when the commercial changes tone. Now instead of a degrading tone, it is one of reassurance. It is forged of pure sincerity. With this sympathetic outreach to the freshly wounded women, they are able to draw their attention to their products that can make amends to their previously gross, atrocious habits. Instead of being fat, they can be beautiful. Not just in their own eyes, but in the eyes of everyone. Orbach approaches the response to the ad with all of this in mind. Not only does her response appeal to the people curious of her response, but she makes it broad enough to where even the average woman, critic or standard civilian can read and connect to her words. I agree with Orbach on many of her points involving Dove, however, her most powerful points were the ones that drew a generic outlook from the wrongdoing of Dove's advertisements. She wasn't just responding on what she had seen, she was responding on what she felt and believed. That is where the strength lies in her argument, but it grows with her ability to appeal to all audiences.
This is CJ Perkins, and I approve this publishing.
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